Our Commitment: 1% for the Ocean

At Kona Pure, the ocean isn’t just our source — it’s our responsibility. That’s why we proudly donate 1% of our revenue to the Papahānaumokuākea Marine Debris Project (PMDP Hawai‘i), helping to protect one of the world’s most remote and important marine sanctuaries.

Papahānaumokuākea Marine Debris Project

About Papahānaumokuākea

The Papahānaumokuākea Marine National Monument spans over 582,000 square miles of the Northwestern Hawaiian Islands, making it one of the largest protected marine areas on Earth.

Map of the Hawaiian Archipelago with various islands and atolls labeled.

Papahānaumokuākea is Home to:

Over 7,000 marine species

including endangered Hawaiian monk seals, green sea turtles, and seabirds found nowhere else.

70% of Hawai‘i’s coral reefs

These reefs are vital to marine biodiversity and coastal protection.

Person carrying a large load of fishing nets and debris on a grassy island with birds in the background
Person diving underwater removing ocean debris with sunlight filtering through the water.
Seals swimming near a fishing net with birds in the background

A Global Hotspot for Marine Debris Accumulation

Despite its isolation, Papahānaumokuākea is a global hotspot for marine debris accumulation, including abandoned fishing gear (ghost nets) and plastic waste carried by surface ocean currents from around the world.

People working to remove large fishing nets in a body of water.

Why PMDP’s Work Matters

PMDP teams travel to these remote islands to physically remove tons of marine debris each year. Ghost nets — massive tangles of discarded fishing line and rope — are especially dangerous, smothering coral reefs and entangling marine animals.

By clearing these hazards, PMDP:

  • Restores coral reef habitats
  • Saves marine life from injury or death
  • Reduces the risk of invasive species spread
  • Improves the health of the ocean ecosystem that sustains life worldwide

Your Purchase Makes an Impact

Every Kona Pure order helps remove marine debris from Papahānaumokuākea. Your electrolytes don’t just hydrate your body — they help heal the ocean